The Power of Mystery Shopping

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In today's competitive business landscape, delivering exceptional customer experiences has become a top priority for all dealerships.

To acquire valuable perspectives on their customers' experiences, numerous dealerships have embraced the practice of mystery shopping. This approach enables dealers to assess their in-store and online services, as well as overall customer service, from the viewpoint of anonymous shoppers.

In this webinar, Teresa Bordenet and Sarah Sampson from Digital Air Strike will delve into the benefits of mystery shopping, examining how it can assist dealers in improving their responsiveness to consumers across various channels. These channels include web leads, messaging and chat on the dealership site, Google Business Profiles, and Facebook.

Discussion Topics include: 

  • What mystery shops can reveal about your dealership

  • Advantages and benefits of customized responses to leads vs. autogenerated responses

  • How is your website Chat working? 

  • The effects of a neglected Facebook page 

  • Steps you can take to better engage consumers to improve the buying and servicing processes

Presenters:

  • Teresa Bordenet, SVP Direct Sales and Enterprise

  • Sarah Sampson, Sr. Director Strategic Partnerships

Moderator:

  • Susan J. Bieber, Esq., Vice President – Dealer Service, GNYADA

About DAS Technology:

DAS Technology is the largest automotive Customer Data and Experience Platform (CDXP), enabling over 9,200 retailers and OEMs to increase consumer response and lead conversions by leveraging patented AI-powered digital technology generating measurable ROI. A pioneer in digital response, social media marketing technology, and consumer engagement solutions, DAS Technology deploys omnichannel messaging, mobile apps, software, and consumer engagement technology to monitor, respond, improve, and convert more consumers into customers for businesses in the United States, Canada, and 32 additional countries. The DAS Technology family includes Digital Air Strike, AUTOVATE, BestRide.com, 3 Birds, and LotVantage. More information is available at digitalairstrike.com.